Top 20 Social Media Influencers in the Marine Industry in 2023

Marine Marketing Solutions compiled a list of the top 20 Social Media Influencers in the Marine Industry for 2023. Social media Influencers have become a new frontier for businesses to market their products to the world. From fishing to sailing and yacht life, these content creators have accumulated some of the largest audiences on the water. Some of these influencers may require a top dollar to share with their audience, while others may be willing to barter. These influencers range from 10s of thousands of followers up to millions of active fans. Take a trip around the world and learn more about these boaters, travelers, fishing enthusiasts and pirates. View the stories they share on YouTube, Instagram, Facebook, Twitter, and TikTok.

1. BlackTipH
1. BlackTipH8,807,300 Followers
Founded in 2008, BlacktipH® has helped pioneer the next generation of fishing content. Today, BlacktipH® is the most subscribed online saltwater fishing show in the world. Our model is simple: provide the viewer with action-packed, high-quality content. The show is hosted by Josh Jorgensen, a passionate angler hungry to catch monster fish. Our goal is to travel and film different sport fishing destinations around the world. The show is centered around conservation and promotes catch and release fishing.
2. Sailing La Vagabonde
2. Sailing La Vagabonde2,591,900 Followers
We’re Riley and Elayna, an Australian couple documenting our journey traveling the world by sail despite no previous sailing experience. We’ve been filming it all on YouTube since 2014. We’ve crossed the Mediterranean, Atlantic, Caribbean, and Pacific, and are now raising our boy Lenny on our boat as well.

We’ve suffered terrifying storms, pirate scares, financial breakdowns, equipment failures, water shortages, and other interesting mishaps but we wouldn’t trade living on the Sea and going where the wind takes us for anything.

3. Sailing SV Delos
3. Sailing SV Delos1,173,800 Followers
I bought SV Delos in May of 2008. At the time I had no intentions of documenting our life with YouTube Sailing Videos, but as sometimes happens one thing lead to another and here we are 45 countries, 70,000+ ocean miles, and over 200 YouTube Sailing Videos later. The decision to sell everything, buy a sailboat, and set off on a grand adventure was a defining point in my life.
4. The Yacht Guy
4. The Yacht Guy1,057,000 Followers
I’m just a regular guy blessed to have had the opportunities that I’ve had. I started yacht dreaming back in 1998 but @TheYachtGuy started in 2010 at the Newport International Boat Show when I ran out of storage on my phone. I started an Instagram account as a way to save my personal photos, an idea courtesy of my brother who was with me. I was sleeping in my truck at the time, so I needed to see where I wanted to be in the future, and it took on a life of its own. In 2014, after four years of learning Insta, I made it a full-time job.
5. The Qualified Captain
5. The Qualified Captain1,007,000 Followers
The Qualified Captain™ started in 2016 based out of the North Carolina coast.

During a long workday out on the water, we regularly saw clueless acts from uneducated boaters who would refuse any help or advice. This led us to create an Instagram page that highlighted these incidents. A place where the rest of the world could laugh along with us and hold boaters accountable.

With the rapid growth of our fans, and the amazing design work for our merchandise, we decided to expand our business. We are proud to be known worldwide on Instagram as a clothing brand, and the number one social media influencer in the marine industry.

As we grow, we look forward to working with others to help educate boaters and continue building a brand that represents why ALL mariners love the water.

6. Gone with the Wynns
6. Gone with the Wynns836,900 Followers
WE’RE JASON AND NIKKI WYNN. A couple of modern-day documentarians, perpetual travelers, and seekers of tall tales.

We’ve been chasing our curiosity around the world on wheels and keels since 2011. Why?

Because curiosity is the key to unlocking life. It pushes us outside our comfort zone, softens our assumptions, and helps us embrace the great unknown.

The more we let our curiosity lead the way, the more we discover about ourselves and the world around us.

Our journey is ever-evolving but the mission remains the same: Cultivate Curiosity

7. Sailing Doodles
7. Sailing Doodles623,900 Followers
We started off sailing around the world with two 90 lb labradoodles named Maverick and Goose while filming our adventures on our YouTube channel. 6 years down the road, we’ve crossed the Pacific, explored countless countries across the world, worked with awesome crew, joined the “Dark Side” and traded out a monohull for a motor yacht, and now with a custom catamaran in the near future!

Our channel is 100% funded by great viewers like you. We love having you as part of the Sailing Doodles Family!

8. Sailing Uma
8. Sailing Uma547,000 Followers
We are Dan (From Canada) & Kika (From Haiti),
Creating videos of our journey, adventures, and lessons learned, as we explore the world, One country at a time, One project at a time, One Step at a time.

It all started 7 years ago when a friend gave us wise advice. He said, “…don’t buy a couch!” Long story short, we never did. Instead we rescued an old beat-up sailboat (1972 Pearson 36), destined for the scrap yard, fixed it up and converted it to an ALL ELECTRIC SAILBOAT by building our own motor, and started our new minimalist life on board.

9. Denison Yachting
9. Denison Yachting455,100 Followers
America’s team of yacht brokers + yacht charter specialists offer their clients 3 generations of yachting expertise. Whether you want to sell your yacht, buy a new yacht or experience a superyacht charter, the Denison family is here to help. New yacht lines include Dufour, Monte Carlo Motor Yachts, Beneteau Express GT’s + Swift Trawlers, Numarine, Silver Yachts. Search used yachts for sale: Azimut, Catamarans, Intrepid, Grand Banks, Hinckley, Princess, Sabre, Sunseeker, Superyachts, Trawlers + Viking Yachts.
10. Nautistyles
10. Nautistyles422,000 Followers
My name is Victoria Chalaya, I’m a USCG Licensed Captain, own a Yacht and live on it, and organize Yacht Vacations and Crew with my husband Rico Stoll, who is a 200GT Master Captain, an Owner of and also a known DJ. We do spend a LOT of time out on the water on all sorts of vessels and have tons of Yachting and Liveaboard Experiences we are happy to share with our Subs! From the start, we have decided to keep our independence & integrity, so we do not accept payments for Yacht Tours and do not “work for hire”, this way we can choose and only Tour the vessels we find interesting for our audience. We are here to have FUN while checking out the coolest Yachts on the market and not taking ourselves too seriously!
11. Davide Cesaro
11. Davide Cesaro372,000 Followers
DADOCESARO is a Luxury Lifestyle Management and Marketing Service.
While offering our expertise and services within social media marketing and content creation, our mission is also to give our private and corporate clients access to listings of high-end resources With a team of experts and a variety of modern resources, DADOCESARO is here to offer an exclusive selection of services, all in one place.
12. Mitch Summers
12. Mitch Summers339,500 Followers
After 8 years in tech, I pivoted. From creating software that changes lives, to making videos that do the same. I chased what called me.

Now I’m a filmmaker, marketer and speaker that’s reached millions. When I’m not making videos, I like to teach others how to create content that resonates and help businesses get more customers.

Creating viral content, brand storytelling, lead generation, customer acquisition, tech strategy, marketing, sales

I really enjoy making new professional acquaintances. Reach out if you want to talk about media, technology, marketing, startups, or fitness.

13. Sailing Project Atticus
13. Sailing Project Atticus296,900 Followers
We’re Jordan and Desiree! Our newest crew member is Captain Oso.

We spent 6 years restoring and sailing on our 30 foot sailboat, “Atticus I”. We made it as far as Panama, when we decided to upgrade to “Atticus II”, our larger, more reliable family sailboat. We are now heading towards the Mediterranean to start our sailboat family!

14. Sailing Miss Lone Star
14. Sailing Miss Lone Star293,200 Followers
In the Summer of 2015 I decided to pack up all of my things and move onto a power boat, that was set to leave from Kemah, Texas to Florida and then ultimately to the Bahamas. After one year of living on the 33 foot cruisers yacht, I started to get the itch to sail. The idea that one could travel around the world by the wind, essentially without having to buy fuel was and interesting proposition.

So, nearly a year later in the spring of 2016, we bought our first sailboat. She was a 1994, 405 Beneteau purchased from a maritime institute in the North East of the United States for $70,000 USD. Since then I have owned several sailboats and have been buying, fixing and selling them to fund our adventures.

Two summers ago I purchased a 1977 Formosa 51, that I plan to sail around the world. After completing a massive refit that included all new spars and rigging, we plan to set out in the spring of 2022 from the Puget Sound, Washington to Mexico and beyond.

15. Tula's Endless Summer
15. Tula's Endless Summer266,300 Followers
Billy, Sierra, and Jetty here and we live on a BOAT! We have sailed up and down the east coast, all of the Bahamas and through the Caribbean. We started this boat life on a small monohull sailboat (Tula) and then moved onto an old trawler (Neverland). We now live on a sailing catamaran named Adrenaline. In order to be able to live this life, we buy boats that need A LOT of boat work and fix them up ourselves. We make these videos so you can experience the work and FUN with us. We hope to inspire, educate, and entertain you along the way. Follow along to see where we go next!
16. RAN Sailing
16. RAN Sailing207,000 Followers
We are a Swedish couple who wanted a different kind of life. So we sold everything we owned and saved money for 1,5 years while living aboard our 40-foot custom built aluminium sailboat. Then we untied the lines in the middle of the Swedish winter in January 2016. After sailing half way around the world, we welcomed our daughter in the end of 2019 and bought a bigger boat (Najad 440) that we’re now cruising on as a family.

We want to share this sailing adventure with you and inspire you to live your dreams and to explore the world. We love making inspiring videos and upload a new episode every Friday!

With your support we can keep producing and create videos on our own terms.

17. Zia Suarez
17. Zia Suarez132,000 Followers
I was born and raised on the East Coast of sunny South Africa where I’ve spent most of my life in the city of Port Elizabeth. I also have Spanish heritage and I am currently living and working in Barcelona, Spain.
18. White Spot Pirates
18. White Spot Pirates129,200 Followers
Hi, my name is Nike. With my videos I would like to inspire others to grab hold of their dreams and make them reality.

I have always been drawn to the ocean and fascinated by the humbling experience of living close to nature. I had a faint idea that I was made for another lofe than the one that the people around me expected me to live. One day, I dared to follow this instinct and bought a neglected sailboat in Panama that I named KARL. My life turned into a wild rollercoaster of challenges that pushed me way beyond my comfort zone and moments of unknown bliss and inner peace.

Over the past years, I had to learn many new skills and tunred my old silboat into a once again sea worthy vessel. My floating home enables me to live off grid in remote places, powered by the sun and moved by the wind.

Join me on my journey exploring life`s options in the pursuit of happiness and purpose.

19. Maddie Brenneman
19. Maddie Brenneman103,500 Followers
Passionate about fish and the places we find them. I love to fly fish and am passionate about teaching this sport to others. When I am not fishing in Colorado, I travel the world in search of fish in far away places to target on the fly. I am very lucky to be sponsored by some incredible brand partners in these pursuits. Current brand partners include: Lululemon, YETI, Backcountry, CBDistillery, Buff USA, Thule, Cutwater Spirits & Revant Optics.
20. Wicked Salty
20. Wicked Salty73,500 Followers
We are Wes and Kate- an ocean loving couple looking for a Wicked Salty adventure. So we bought a sailboat on Craigslist, did a lot of scrubbing and spent the summer of 2014 learning about through holes, water pumps, and coolant. We then set sail cruising down the East Coast U.S. and over to the Bahamas. It was supposed to be a fun trip after finishing college but we got hooked.

Now, 8 years and 3 sailboats later we are committed to living a Wicked Salty life FOREVER. What our Wicked Salty life entails is always changing but the constants like our crew, love of the sailing and the ocean are concrete.